Our strategy for Tourism

Tourism development is led by Inverclyde Council working in conjunction with The Local Area Tourism Partnership.

The role of Inverclyde Council in Tourism development of the area is to:

  • Develop tourism projects
  • Work to attract and maximise economic benefit from cruise ship visits to the Greenock Ocean Terminal
  • Work with VisitScotland to maximise promotion of Inverclyde tourism opportunities
  • Provide discretionary financial assistance to tourism businesses and tourism development project groups
  • Gather information about the volume and value of tourism in Inverclyde and share with local partners and tourism providers
  • Work with the Local Area Tourism Partnership to deliver actions and outcomes identified in the Inverclyde Tourism Development Strategy 2009-2016

This Local Area Tourism Partnership brings together representatives of the Tourism industry to deliver the Inverclyde Tourism Strategy 2009 - 2016 and includes:

STA Rocket diagram
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  • Discover inverclyde
  • Greenock Chamber of Commerce
  • Federation of Small Businesses
  • Inverclyde Tourist Group
  • Inverclyde Council                  
  • Visit Scotland
  • Clyde Muirshiel Regional Park
  • Local community groups
  • Representatives drawn from tourism businesses across inverclyde

Further to Committee held in September 2016, a new group will be pulled together to take forward the Tourism Strategy Action Plan.  A meeting will be held early February 2017.

Tourism Scotland 2020 - A strategy for leadership and growth was launched by the Scottish Tourism Alliance in 2012 and can be downloaded from the link on this page. The Inverclyde Tourism Strategy has been developed in line with this strategy for Scotland.

Page last updated: 27 January 2017